If you watched the video on the Web Design home page, you heard me brief on touch on the objectives of websites. Believe it or not, an effective website serves a lot greater purpose than to "look cool". All good websites are optimized for conversion rate. Conversation rate is the percentage of your visitors that engage with your content / take the next step in your process. Conversion rate on Instagram would be the percentage of people that come across your content that click the Like or Follow button. Conversion rate on a website would apply to sales / subscriptions / reads, etc. Click the link below to check out the design of the Siloam Wellness site I built.